Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges
The Guardian2h ago1 newsroom
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Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The toymaker said its revenues had…