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‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

The Guardian Business · Published 6h ago · Impact 63%
GlobeVerge has tracked this story since 44m ago.
‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn. Whey protein, a key i

Steady / neutral66%
PositivePossible public or economic benefit
RiskDetails may change as reporting develops
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