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‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts
The Guardian Business · Published 6h ago · Impact 63%
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Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn. Whey protein, a key i
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