Shopify is giving its engineers free rein on AI. Here’s why
Fast Company2h ago1 newsroom
For decades, e-commerce rewarded the biggest brands that could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz shares what Shopify’s data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus…