Sweet, soft and strong: TikTok turns Japanese milk bread into latest UK food craze

The Guardian Business · Published 1h ago

Natto toast, fresh fruit sandwiches and soufflé pancakes all part of growing interest in east Asian cuisine Golden brown and glistening with melted butter, a tray of freshly baked bread fills the screen in a TikTok video. The camera lingers on the glossy tops before one bun is gently pulled apart, r

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