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Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims
Why has FSSAI directed Dabur to stop selling products carrying claims such as ‘100% Natural’ and ‘100% Pure’? In this explainer, we break down the regulator’s objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.
Story Verdict
★★★☆☆
Medium
Confidence: Low
Who Should Care
- Governments
- Businesses
- General public
Likely Next
- Official response
- Follow-up coverage
- Public reaction
Why It Matters
Developments like this can have effects beyond the immediate story.
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