Ganesh idol clay recycling gains ground across Maharashtra
The Times of India1 newsroom
Picture: The Times of India
A transformative initiative encourages the recycling of Ganesh idol clay, enabling thousands of families to dissolve their idols on rooftops rather than throwing them away. This reclaimed clay provides economic support to local sculptors and artisans. The movement is now branching out to various cities and collaborating with different organizations…
Families dissolving idols on rooftops instead of discarding them diverts waste while returning reclaimed clay to sculptors, creating a supply that reduces their material costs.
Most affected
Local clay sculptors and artisans in Maharashtra — Gain recycled clay supply, reducing material sourcing costs. Families performing Ganesh idol immersion rituals — Can recycle idol clay at home rather than disposing of it.
Likely next
Whether the program expands to additional Maharashtra cities and how many families and artisans participate in coming months.