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INDIA
Khowa prices surge to Rs 300 amid festive rush in Hyderabad
Khowa prices in Hyderabad have surged to Rs 300 per kg amid festive demand, with traders expecting further hikes. Supplies from Maharashtra continue to sustain the Old City’s traditional khowa trade, which has thrived for generations through family-run shops and bulk orders from sweet shops and caterers.
GlobeSignal-AImedium certainty
- Why it matters
- Sweet shop owners and caterers who rely on khowa for bulk orders face higher ingredient costs during peak festival demand, when they typically place their largest purchases.
- Most affected
- Sweet shop owners and caterers in Hyderabad — Higher ingredient costs during peak festival ordering season.
Consumers buying festival sweets — Likely higher prices for khowa-based sweets during festivals. - Likely next
- Whether khowa prices continue to rise further as festive season continues, or stabilize after peak demand passes.
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