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Tim Cook’s 15-year Apple legacy: 4 trillion usd valuation, new products and AI challenge
Tim Cook's 15-year tenure at Apple has delivered extraordinary financial growth, expanded services and successful products such as Apple Watch and AirPods. But setbacks including Vision Pro and Project Titan, alongside Apple's cautious AI strategy, pose questions for the company's future.
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- Why it matters
- Cook shaped Apple's product portfolio and financial trajectory; how the company navigates upcoming AI developments will test whether his strategy remains effective.
- Most affected
- Apple shareholders — Company valuation grew to 4 trillion dollars under Cook's leadership.
Apple product users — Access to new categories like Apple Watch and AirPods, though experimental products like Vision Pro underperformed. - Likely next
- Whether Apple's AI strategy produces major new products or services in the near term.
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