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AI labels to be compulsory on authentic-looking content under EU rules

The Guardian Technology · Published 20h ago · Impact 60%
AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about p

Steady / neutral66%
PositivePotential productivity, adoption and innovation benefits
RiskExecution risk, regulation, security or margin pressure
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