AI labels to be compulsory on authentic-looking content under EU rules

The Guardian World · Published 10h ago · Impact 70%

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about p

Steady / neutral66%

PositivePotential productivity, adoption and innovation benefits

RiskExecution risk, regulation, security or margin pressure

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Also reported by: The Guardian Technology

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